Tag: feature

New feature: Store Sections

Culminating a flurry of activity at Scubbly, we’ve finally launched a much-requested new feature that will help sellers keep their stores organized. They’re called “Store Sections”, and here’s how they work.

When you click “sell” (in the top bar) to manage your products, you will see a new interface. On the left, there’s a hierarchy tree where you select store sections. Click one of those sections, and on the right, you’ll see the products that are in that section.

Right now, your store will not have any sections. So, on the left you’ll see just your store name, with all of your products in it.

After adding some sections, your store sections could look something like this:

If you click “Add a section”, it opens a simple form that allows you to add a new section. That form looks like this:

Choose a name for the section, and save it by clicking “Add”.

To remove a section, or rename an existing section, there are links spanning the top of the right panel:

The “delete this section” link will delete the currently selected section. If there are any products in a section you’re deleting, Scubbly will NOT delete the products. Instead it will move any products into the section’s parent section, or into the “root” section, which is your store. The “rename this section” link reveals a form you can use to rename the section.

Try it! It’s easy to use, and you’ll get used to it in no time.

Also on the back end: you can assign products into a section while editing product details. And if you’re viewing a section and click “Add a Product”, you’ll go to the uploading tool as usual – but when the file is uploaded it’ll be added into the section you had chosen. It’s intuitive: if you’re in the “e-books” section of your store and you click “Add a Product”, it’ll add the product into the e-books section. Simple.

One more important thing. There’s a quick way to move a product from one section into another. First go to your store management tool (click the “sell” tab). See how each product has a thumbnail image? Those are draggable. Click & drag that image over to the tree on the left. As you hover over sections, they will be highlighted. Drop the thumbnail image onto one of the sections, and that product will be reassigned into that section. It’s not *exactly* like using a Windows Explorer or Finder, but it’s similar enough.

By dragging those thumbnail images into sections that you’ve created, you can organize a store pretty quickly.

Try it!

Out in the public space, your store looks a little different now. Where before all your products were lumped into one paginated list, now a buyer can browse your sections, and see products grouped intelligently.

This is what people will see in the righthand column, when viewing your store:

See the parenthesized numbers to the right of each section name? That’s the number of active products that are in each section. Note how in this example, the section “Cross-Stitch Patterns” has 82 products in it. But up above when we were managing the store, the section contains zero (0) products. That’s because there are actually no products in the “Cross-Stitch Patterns” section itself, but there are products in several sub-sections – “Pentacles”, “Wands”, etc.

In the public store, if a buyer selects “Cross-Stitch Patterns”, they will see all the products in that section and all sub-sections, together in one paginated list. So someone can browse all the Cross-Stitch Patterns, and see products that are in “Cups”, “Wands”, “Swords”, and so on. If they’re only interested in one section, they may click on it and view a more focused selection.

If you decide not to organize your store into sections, all your products will stay in the “root” section, which is called by your store name in the store management tool, and called “All Products” on the public store view.

I hope you like this new feature! If you have any questions about this, drop your question into the comments (below). You can also use Scubbly’s FAQ to ask any questions you have.

Enjoy!

new feature: Re-uploading & replacing

I just launched an awesome new feature.  It’s a “re-upload” feature for sellers.

Say you have a product, an e-book, and someone bought it. The next day, they report a serious spelling error on page 20. Easy to fix -  you open the original authored document, fix the mistake, and re-export as a PDF.

But then, you would like to replace the one on Scubbly with this new version, right? Before today, you would have had to delete the old product, click “Sell”, click “Add a new product”, upload the file, and re-enter all the same informaton: price, description, tags, upload the images…

Not any more!

Now you can replace the binary for a product with a new one. It’s easy. The edit interface has been rearranged, it’s laid out better now. Right at the top is the “Product” section, and a clear link that says “Upload a new version”.

Choose the new file from your local computer, and start the upload. When it’s done, your new file will be staged in Scubbly’s “triage” storage – a temporary & secure space for uploaded files. From there, it must be “processed”, which takes anywhere from 5 to 30 seconds (depending on the size of the file).  Once processing is complete, you are then prompted if you want to replace the current file with the new one.

If you click “OK”, then the new file replaces the old one, instantly. The change is immediate and irreversible; the old file is deleted.

I hope you enjoy this new feature, and use it wisely. This feature was a long time in the making – development for it was begun in August 2010 ! In order to offer this feature, we needed major changes to Scubbly’s file storage architecture — changes which will enable some other planned enhancements you’ll hear about in February and March. Watch for the next one – product cloning – very soon.

Cheers

International Product Descriptions

A big feature that’s been a long time in the making… the internationalization of Scubbly continues with the ability for sellers to describe a product in multiple languages.

Sellers who added or edited products today noticed tabs in the “item detail” interface that weren’t there before:

new translation interface

the new translation interface

Here’s how it works:

To describe your product in English, click the “English” tab, and enter the name and description in the boxes as usual. To add product data in another language, choose it from the select box, and click “Add”. A new tab will appear labeled with that language, and an empty panel will be created for the name and description in that language.

When you add a new product, the product detail interface defaults with a language tab corresponding to the version of Scubbly you are using. When you add a product via www.scubbly.com (English), the edit interface opens with an “English” tab already selected. If you add a new product via fr.scubbly.com, the edit interface will open with a “Francais” tab ready to use.

You can add as many languages as you wish. A decent list of 19 languages are available — but currently Scubbly only exists in English, French, and Spanish. Adding product data in those three languages will show up immediately on www.scubbly.com (English), fr.scubbly.com (French), and es.scubbly.com (Spanish).

If you add product descriptions in other languages, these will be stored… and when more international versions of Scubbly are released, those descriptions will appear on their respective translated versions of Scubbly. That list of 19 languages is Scubbly’s “in progress” list, which we hope to complete in 2012.

How these translated descriptions are shown is complex, so bear with me.

If a buyer is perusing es.scubbly.com (in Spanish), if a Spanish product description exists, then it will be shown. In addition, the language attribute for the description text will be Spanish (HTML geeks will know what that is), matching the language markup for the entire document. When the description text and document are in the same language, then the entire document is deemed to be wholly translated, and the page is marked for inclusion by search engines. Thereby the product will be favourably shown in international search engines, such as Google Spain or Bing Spain.

If a Spanish description does not exist, then Scubbly retrieves the English version, if that exists. If no English version exists, then Scubbly looks for any other language available, and shows that one. So for instance a French product that has its description only in French will show in French on all sites, including es.scubbly.com and www.scubbly.com. A bilingual product with French and English translations will show its French description on fr.scubbly.com, the English one on www.scubbly.com, and the English one also on es.scubbly.com.

As hinted at two paragraphs ago, any page which shows a description whose language does not match the entire document is blocked from indexing by the search engines. The implication is that you will only rank well in Spanish if you provide a Spanish translation of your products. Here at Scubbly, your product will be shown to users browsing in all languages. But out there at Google, your product will only exist in the languages for which you have provided translated product data.

We acknowledge that most sellers are not going to take the trouble to translate all their product descriptions into multiple languages, and that’s OK. The construction of Scubbly’s international versions has been carefully planned with utmost care to optimize search engine indexing in international languages, and to comply with all best practices recommended by the W3C. Pages that ranked well in English prior to this change will be unaffected.

This change does make internationalization better for all sellers of international products, for instance e-books in Spanish, or video documentaries in French. These products can be configured with descriptions only in the relevant language, so they rank well in search engines targeted at native speakers of those languages.

Perhaps it’s time to consider translating your knitting patterns into French?