Scubbly is shutting down in 2017

With much deliberation, we have decided that 2017 will be the final year of operation for Scubbly.com.

When Scubbly was launched in 2009, it really was the “best of class” app of its kind, optimized for simplicity and maximum profit for sellers and affiliates. That is, unfortunately, no longer so.

While Scubbly has attempted to find “economies of scale” to keep delivering maximum benefit to member partners, we have found that the increasing costs of operation are outpacing revenue. The economics are no longer feasible. Given that Scubbly is already charging more than many of the competitors, we decided that rather than price ourselves out of the league, it’s time to shut Scubbly down, as gracefully as possible.

Note the word “gracefully”. We really mean it – we don’t want to just shut everything down immediately to the chagrin of all our users. So we have planned a gradual shutdown timeline that should give all our sellers and affiliates and customers enough of a “runway” to transition their e-commerce to another platform. We will also host redirection of all your Scubbly pages to another URL, while the Scubbly service is in transition.

TL;DR – All Scubbly sales will end April 1; you have until then to move to a different e-commerce platform, and the final payout will be in July.

Here is the detailed timeline of shutting down:

January 1:

  • monthly payout will happen as normal
  • communication to all members, with this announcement
  • sellers should:
    • make sure you have a copy of all your products. Download them from Scubbly if you don’t, by going into the admin tools under the “Files” tab.
    • research other e-commerce platforms, and start setting up shop somewhere else
    • make sure your customers have a way to contact you in case they need assistance
    • inform your customers and affiliates of the change

Once you are set up with a new e-commerce platform, please send “redirection” URLs to Scubbly, so that any traffic coming to your product detail page on Scubbly can be redirected to somewhere else. Send those redirection URLs to us as a spreadsheet (any format will do). The spreadsheet should have two columns: 1) the Scubbly product id, and 2) the URL where it’s being sold now. Send the spreadsheet to admin@scubbly.com

February 1:

  • monthly payout will happen as normal
  • another email communication will be sent to all members, similar to this one
  • Scubbly will take down the “registration” page, so it will no longer accept any new sellers or affiliates signing up
  • every other part of the site will work as usual
  • Web traffic to product detail pages will redirect to the 3rd party URLs if they have been provided. If no redirection URL is provided, Scubbly will show the usual product detail page, just like it does now.
  • sellers should:
    • migrate their business to a new e-commerce platform
    • send a spreadsheet of redirection URLs to admin@scubbly.com

March 1:

  • monthly payout will happen as normal
  • Web traffic to product detail pages will redirect to the 3rd party URLs if they have been provided. If no redirection URL is provided, Scubbly will show the usual product detail page, just like it does now.
  • sellers should:
    • continue migration to a new e-commerce platform
    • send a spreadsheet of redirection URLs to admin@scubbly.com

April 1:

  • monthly payout will happen as normal
  • Scubbly will shut down service to the public, ceasing all sales.
  • Scubbly’s PayPal accounts will no longer accept new transactions from customers
  • Public view of the website will be replaced with a “sorry, we’re closed” message.
  • “Buy now” links will cease to work
  • “Instant link” links will cease to work
  • Widgets will no longer return a response
  • Scubbly blog will be shut down
  • Sign in and seller tools will still be online, so members can see reports and download their files
  • Web traffic to product detail pages will redirect to the 3rd party URLs provided. If no redirection URL is provided, Scubbly will show a 404 Not Found page.
  • the Scubbly “support” email address will be shut off
  • “admin@scubbly.com” address will still work, in case anyone has questions or concerns
  • download tokens will still work for customers who previously purchased products

May 1:

  • monthly payout will happen as normal, for payments that have cleared
  • download tokens will still work for customers who previously purchased products, though by now their tokens will have expired (except in special circumstances where they have been extended longer than 30 days)
  • sellers should:
    • export any reports you want to keep (since there will be no new sales)

June 1:

  • monthly payout will happen as normal, for payments that have cleared
  • download tokens will still work for customers who previously purchased products

July 1:

  • by now, any sales made in March will have cleared, so there is no chance of any chargeback fraud happening.
  • the last payout. ALL balances will be paid out, no matter how small! All account balances will be zero.
  • negative balances will just be ignored (forgiven) and set to zero.
  • download tokens will still work for customers who previously purchased products
  • member area will be shut off
  • “admin@scubbly.com” address will still work for a while, in case anyone has questions or concerns

August 1:

  • downloads will cease to work!
  • all files in storage will be erased, the secure distribution cloud will be emptied and shut off.
  • website will be completely shut down.
  • redirections will stop working
  • all Scubbly email will be shut off

To all our sellers and affiliates, thank you for joining us on this crazy ride. Some of you only joined recently, but others have been with Scubbly for its entire 8 years of existence. It’s been a blast, and I wish you well in your future business endeavours.

Cheers,

Ian Ring

Founder, Owner, Administrator of Scubbly.com

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